How Quality Assurance Improves Customer Experience

The market is becoming increasingly competitive. Customers have thousands of options when it comes to fulfilling their needs. In this context, standing out as a brand is crucial. One of the ways to achieve this is by optimizing the consumer experience when they interact with your company. A single negative interaction with your brand can result not only in the loss of a sales opportunity but also in the erosion of trust.

This is where Quality Assurance (QA) becomes crucial. Imagine your company operates from the United States but sells products and services to both the U.S. and Latin American markets. You need a customer service team to follow up on sales and provide after-sales support.

Now, it’s essential that the people interacting with customers are fluent in Spanish. Whether it’s sending automated WhatsApp messages or responding to inquiries, a misunderstanding of Spanish or a poorly executed translation could completely change the meaning of a phrase, resulting in the loss of a sale.

Below are some examples of phrases in English that make sense but have absurd and incoherent translations when done literally in Spanish:

Original phrase in English

Literal translation in Spanish

Correct translation in Spanish

Break a leg!

Literally means physically fracture or injure the bones in one’s leg

Good luck!

I'm feeling under the weather

Being physically located beneath a patch of bad weather, like a storm or heavy rain.

I´m not feeling right

As you can see from the examples, it’s not only necessary to know or understand the foreign language, but consistency and cultural contextualization are also very important.

At TRANS-TI, we offer Multilingual Quality Assurance services, where we perform end-to-end verification across audio, text, and video in multiple languages, ensuring consistency, cultural relevance, and top-notch quality. All of our agents are native or bilingual speakers, and we can work with multiple languages (Spanish, Portuguese, French, German, Italian, Turkish, Arabic (world), Russian, Japanese and more).

QA is a vital component of any successful business strategy. The user experience can either elevate a company to the top or drag it down to the bottom. Therefore, good QA is an investment that every business aiming to make a difference should make to ensure consistency and reduce errors in its communication channels.

We alleviate the workload of those who need it most while providing formal work for the trans community.

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