We live in the era of Big Data. Technological devices have already become a fundamental part of our daily lives and constantly generate an enormous amount of data about us, our preferences, choices, and tastes.
Big Data refers precisely to those enormous sets of data that are rapidly growing and, therefore, becoming difficult to analyze, manage, and process effectively. However, to read Big Data merely as “information” would be to miss an important part of the picture because, when used efficiently, this data can be transformed into valuable assets for businesses.
This is where Data Enrichment plays a leading role, as it enables the search, collection, and organization of all kinds of information to maximize the power of data and obtain valuable insights that help improve the offering of goods and services of companies.
Data Enrichment can be useful for all industries. Let’s look at some examples:
Through proper management and processing of consumers' financial data, banking institutions could offer credit at the right time (when the customer is best prepared to take it), simulate loans interactively with each client, and even provide financial advice tailored to their particular situation (where it is best to invest, when, etc.).
Thanks to Data Enrichment, the retail industry can optimize inventories to predict, for instance, product demand in the market. They can also establish dynamic pricing strategies, adjusting prices in real-time based on demand, competitor prices, and inventory levels to maximize revenue and maintain competitive advantages over rivals.
Advertisers are specialists in “insights.” When an advertisement features a phrase that we completely identify with, that’s Data Enrichment. In other words, after collecting and analyzing user
consumption patterns, advertisers transform that data into a valuable idea and a sales concept.
As we can see, Data Enrichment is a powerful tool for maximizing the potential of data and turning it into valuable assets. At TRANS-TI, we offer Data Enrichment services that search, collect, and organize all kinds of information. What do we do?
We alleviate the workload of those who need it most while providing formal work for the trans community.
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